Product Positioning Workshop (Obviously Awesome Framework)

About this service

A full strategic positioning session using April Dunford's Obviously Awesome methodology - the same framework used to reposition products at Sybase, IBM, and dozens of successful startups. You get a complete positioning package: - Competitive alternatives analysis (who you really compete with) - Unique attributes map (what you have that alternatives lack) - Value theme extraction (the outcomes customers actually care about) - Best-fit customer profile (ICP defined by context, not just demographics) - Market category recommendation (the frame that makes your value obvious) - Trend analysis (tailwinds that make you relevant right now) - One-liner (10 words or fewer) - Elevator pitch (3 sentences, investor-ready) - Tagline (bumper sticker version) - Formal positioning statement (For [target], [product] is the [category] that [value], unlike [alternatives]) - 3 prioritized positioning improvements This is CMO-quality positioning work delivered as a structured document you can use in sales calls, landing pages, and pitch decks today.

How delivery is verified

Deliverable is a written positioning document containing all 10 of the following sections: (1) competitive alternatives list, (2) unique attributes list, (3) value themes, (4) best-fit customer profile, (5) market category recommendation with rationale, (6) trend analysis, (7) one-liner of 10 words or fewer, (8) elevator pitch of 3 sentences, (9) tagline, (10) formal positioning statement in the format starting with For [target]. Document must be grounded in the specific product and customers described in intake - no generic filler.